Strategic/Creative Director
Copy/Sciptwriter
Stand Up Comic
Prudential
Where is Home?
Client: Prudential Cambodia, Agency: Studio 10 Vietnam

Business problem:​
During Khmer New Year most brands come up with huge budgeted feel-good promotion driven campaigns. How does Prudential stand out?
Challenge:
In a major Covid-outbreak induced lockdown, just before Khmer new year the country was witnessing huge social anxiety
Solution:
A walk-the-talk campaign where Prudential not only reassured people that home is where they find love and companionship, the brand helped people stay connected to their loved ones.
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Durex
Love. Sex. Repeat.
Client: RB Vietnam, Brand: Durex, Agency: Dentsu Aegis Network Vietnam

Business problem:​
In Vietnam, like any other South East Asian country, sex is a tabooed subject.
Challenge:
To make it okay to talk about sex and increase sales of Durex products, without hurting cultural sentiments or losing brand voice.
Solution:
A highly topical, relevant and cheeky social media campaign that took every possible occasion and talked about sex in an endearing, fun way.
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Awards:
Webbies 2020, Honoree, Health & Wellness category
Smarties 2019, Best Mobile Social Campaign - Gold (Vietnam)
Smarties 2019, Best Mobile Social Campaign - Gold (APAC)
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Fuzetea+
Song in a Bottle
Client: Coca-Cola Vietnam, Brand: Fuzetea+,
Agency: Dentsu Aegis Network Vietnam

Business problem:​
While RTDT category was crowded with many options, consumers did not quite get the concept of a fusion tea.
Challenge:
To raise awareness and trial of a new brand without ATL.
Solution:
A quirky campaign, where a fusion song was created fusing three genres of music, each genre representing one ingredient of the drink, and then locking the song in the bottle, only to be heard/seen by scanning the logo on the bottle using image scanning technology.
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Awards:
Smarties 2019, Best Brand Awareness Campaign - Gold (Vietnam)
Smarties 2019, Best Brand Awareness Campaign - Gold (APAC)
Coca-Cola
Uplift Vietnam Oi
Client: Coca-Cola Vietnam, Brand: Coca-Cola,
Agency: Dentsu Aegis Network Vietnam

Business problem:​
While Vietnam's national football team was playing Suzuki Cup with a lot of expectations from the fans, how would Coca-Cola go beyond creating a series of limited edition cans, to create brand love?
Challenge:
To tap into a month long tournament, and create relevant engagement.
Solution:
A can based AR campaign, where top 3 footballers of national team score a goal and dance the signature 'jig' dance. Plus fans get to record their videos/pictures with their favourite stars and display customised avatars on their social media, supporting the team
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Awards:
Smarties 2019, Best Cross Media Campaign - Gold (Vietnam)
Smarties 2019, Best Innovation - Bronze (Vietnam)
Durex
Safety Inside Out
Client: RB Vietnam, Brand: Durex, Agency: Dentsu Aegis Network Vietnam

Business problem:​
In Vietnam, when COVID-19 forced lockdown, Durex wanted to make sure lovers get access to full protection.
Challenge:
With cities under lockdoown, going to convenience stores was an issue.
Solution:
A campaign that spoke about protection from all angles, while making sure collaboration with all major e-com sites made always-on availability and delivery possible.
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Awards:
Smarties X 2020, Shortlist, Social Distance category (Global)
Electrolux
Taste/Stories
Client: Electrolux, Brand: Electrolux; Agency: Geometry Vietnam

Business problem:​
Some individual appliances from Electrolux do sell well. But when it comes to a total kitchen solution, shoppers in East Asia were not considering Electrolux.
Challenge:
To make an European brand relevant to Asian women's kitchen consideration
Solution:
A shopper campaign with digital videos and clutter breaking retail POSM along with PR activations and exciting promos. This is the hero video for emotional connect which is followed by 5 appliance videos with key RTBs.
Enfa
The Best Judge
Client: Mead Johnson Vietnam, Brand: Enfa
Agency: Dentsu Aegis Network Vietnam

Business problem:​
Speaking about the science of brain development, Enfa was losing emotional connect with modern moms of Vietnam
Challenge:
To bring back Enfa as a brand that pledges to be a partner of moms in their journey of motherhood.
Solution:
A touching social experiment that showed modern working moms the contrast between judgement and scrutiny by the close ones, and absolute admiration and understanding by their kids.
Fits Right, Feels Right
Client: RB Vietnam, Brand: Durex
Agency: Dentsu Aegis Network Vietnam

Business problem:​
Durex was launching 3 navigation icons to help men find the right fit
Challenge:
Buying condoms is embarrassing, men don't spend any time to explore. How do we make sure they chose the right fit?
Solution:
A campaign that took those icons and made them playful in the launch phase and then made them even more meaningful during pride month.
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Enfa
Client: Mead Johnson Vietnam, Brand: Enfa
Agency: Dentsu Aegis Network Vietnam

Business problem:​
While brain development had long become hygiene in infant milk formula category, how does Enfa known to own brain bring back its relevance?
Challenge:
To bring to life the brand benefit premise of Triple intelligence - signs of smartness, confidence and empathy.
Solution:
An online contest to find Vietnam's top 10 Triple Intelligent Kids.
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Awards:
Smarties 2019, Best Lead Generation, Shortlist
Triple Intelligence Contest
DJUICE
One World One Djuice
Client: Grameenphone (a Telenor-Grameen company),
Brand: Djuice, Agency: Bitopi Leo Burnett

Business problem:
Djuice offered rates cheaper than Grameenphone’s own packages. So the client augmented/adjusted various package rates to a flat 49p/min rate.
Challenge:
Latest entrant Airtel was aggressively slashing rates.
Solution:
A coming-of-age film with a remixed song by poet and youth icon Kazi Najrul Islam, as the sound track. The film became the talk of the town, garnered enough controversy for showing the nightlife of youth and the Djuice loyals decided to stay put with their choicest world of Djuice.
TERRABITE
Launch TVC
Client: Six Seasons. Brand: Terrabite
Agency: Ogilvy & Mather

Business problem:
To launch a fun snack with a distinct positioning
Challenge:
Lots of competitors in the market inclusing international contenders like KurKure
Solution:
However straight we all look from outside, everyone of us has a fun loving, mischievous core. We pitched Terrabite as a fun snack that brings out our hidden desires.
THAI CHI INSTANTNOODLES
Launch TVCs
Client: Six Seasons. Brand: Thai Chi Instant Noodles; Agency: Ogilvy & Mather

Business problem:
To launch a truly instant noodles in the market
Challenge:
Lots of competitors in the market inclusing international contenders like Maggi
Solution:
A fun way to remind people how convenient life would be is certain things that we generally have to wait for long, gave instant results.
DANO
Breakfast campaign
Client: Arla Foods Brand: Dano
Agency: Bitopi Leo Burnett

Business problem:
Dano wanted to position itself as the 'breakfast drink' in Bangladesh, in keeping with their global positioning.
Challenge:
Bangladeshis prefer heavy, fried, greasy items at breakfast .
Solution:
A brand ambassador of international repute and also a role model to kids, Tamim Iqbal comes in as mothers' ally in convincing the kids to drink milk daily in the morning in order to perform their best throughout the day.
Durex
POLAR ICE CREAM
Client: Polar Ice Cream Bangladesh; Brands: Robusto & Chutney Lolly, Agency: Ogilvy & Mather
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PLEDGE HARBOR
Pride in National Anthem
Client: Pledge Harbor International School
Brand: Pledge Harbor, Agency: Ogilvy & Mather

Business problem:
Pledge Harbor, a new boarding school lacked identity.
Challenge:
Lot of good schools pose competition.
Solution:
A public service initiative involving students of Pledge Harbor to spread awareness among people about paying respect to the National Anthem.
ankita ghosh